Like many, Ali believed that his years of experience as an employee in logistics and e-commerce firms would enable him to become a successful entrepreneur.

The journey however, turned out to be harder than expected. Yet even though the business eventually failed, Ali did not give up on his entrepreneurial dream and took the lessons learnt from his first failed business to start a new enterprise.

A Viddsee Original Production

Director Statement: 

Failure is a concept that is at once deeply personal, but also largely defined by the external world. Regardless of how we employ our rational minds and logic, many of us find it hard to break out of the markers of success that were taught to us by society, and which we continue to see around us all the time.

This series is thus one of many ways in which I seek to remind myself that failure is not a monster to be afraid of, but a friend who will show you unpleasant but necessary truths about yourself.

I thank our 5 profiles for their courage in sharing about their own failures, and I invite others to do the same with those around them, so that we can remind each other that failure is common, normal, and nothing to be ashamed about.