Ex-internet celebrity Maudalot lives in a content house brimming with up-and-coming young talents – The Stallion House. After receiving news that she is being removed from the house she founded by an improved version of herself, Maud is spurred to do anything to stay and cling to her last shred of fame. Exploiting the will of fickle consumers and the few who care personally, Maud finds the lines between the online void and reality increasingly blurred as she crawls back to the top.